License to use trademark.

A here grants to B the sole and exclusive right to use the name Coca-Cola and all the trademarks and designs for labels now owned and controlled by A, upon any bottles or other receptacles containing the mixture described above, and the right to vend such preparation or mixture bottled or put up as described-above, in all the territory contained in the boundaries of the United States of America, except the six New England states and the states of _________ and _________. This right to use the name Coca-Cola and the trademark and label furnished is to be applied only to the carbonated mixture described, and is not intended to interfere in any way with the business and use of the same as now operated by A nor to apply to the soda fountain business as now operated by various parties. The rights of B under this contract may be by them transferred to a company, the formation of which is now contemplated by them to be known as _________, but no transfer of their rights under this contract to any other party or parties shall be made without the consent of A.

In consideration of the consent of the Coca-Cola Company to the use of the name Coca-Cola as a part of the corporate name of B, and its further consent to use by B of the trademark Coca-Cola on the product so sold, B agrees not to manufacture, deal in, sell, offer for sale, use or handle, nor to attempt to do so, either directly or indirectly, any product that is a substitute for or imitation of Coca-Cola.

Nothing in this license, however, shall give to B any interest in the name Coca-Cola, labels, etc., except the right of usage in connection with bottled Coca-Cola nor shall this contract in any way interfere with the use of name Coca-Cola, labels, etc., in connection with the fountain product of A; it being agreed that the use given with this license shall be confined to the bottled product, the name, labels, etc., in connection with the fountain product to be used as A deems fit and advisable, in any and all territory.